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Amazon and Online Clothes Shopping

It’s always interesting how national regulations change consumers’ behaviour. According to the US based retail consultancy, PSFK, Amazon Prime subscribers are being invited to try out a new feature that could solve the biggest issue with online clothes shopping in the USA.

Prime Wardrobe will allow users to try on clothes before they buy them. Shoppers select at least three clothing items to try (including shoes and accessories) and get a week to decide what to keep. The rest can be shipped back easily: Amazon includes a prepaid shipping label, a resealable box and can arrange for UPS pickup. Shoppers who keep three or four items will get 10% off their order, and those who keep five or more will get 20% off. The feature is free for Prime members, though it’s currently only available to selected users.

A great model, but under the Consumer Protection Act in the SA customers have 15 days to return unwanted goods to the emerchant (the cooling off period). A Returns Policy is common in the USA but not mandatory.