Ecommerce Turnover in Kenya
The Research body, Kasi Insights, has issued its Brand Intelligence Tracker from 2021 which looks at how COVID affected the take-up of ecommerce in Kenya according to the report, ecommerce is growing in Kenya with estimated revenue for 2022 expected to reach $3,562m. Current user penetration is estimated at around 40.3%, but by 2025 this number is set to grow to 53.6%. The definition of ecommerce used in the report spans everything from a middle-class Kenya with a credit card ordering online with Jumia to a less well-off Kenya using his or her mobile to connect with a seller on Facebook Marketplace. In June 2021, consumers were asked what their favorite or most used platform for ecommerce was. Jumia came out on top, followed by OLX (owned by Naspers). Facebook Marketplace was the least popular.
The report found that 56% of the respondents reported that online purchases are the second activity on their smartphones after mobile money services. Over half of the respondents use their smartphones for online shopping as opposed to instant messaging (49%) and entertainment (42%). This was the case across genders and age groups; with only a 3% difference being recorded for online purchases between males and females, while the top 3 activities remained the same across the board amongst different age groups (Baby boomers, Gen X, etc.). Respondents stressed the importance of quality and pricing when shopping online. 53% of respondents ranked quality as their top consideration when purchasing online, while 45% ranked price as their second most important consideration.
253 Comments
Leave a Comment
Become a member
Join the Ecommerce Forum South Africa and benefit from industry insights in South Africa and Africa.
Sign up to newsletter
Sign up to our newsletter and stay informed of the progress we are making at the Ecommerce Forum South Africa with government during Coronavirus.
Hi, this weekend is pleasant for me, since this occasion i am reading this enormous educational article here at my home.
Outstanding post it is without doubt. Friendon mine has been seeking for this content.my blog post … VitaSilk
This is a topic that is near to my heart Many thanks! Exactly where are your contact details though?
Asking questions are really good thing if you are not understanding something fully, except this article provides fastidiousunderstanding even.
Hey! This post couldn’t be written any better! Reading this post reminds me of my good old roommate! He always kept talking about this. Iwill forward this article to him. Fairly certain he will have a good read.Many thanks for sharing!
fantastic points altogether, you simply gained a new reader.What might you suggest in regards to your put up that you made a few days ago?Any positive?
Hi, after reading this amazing article i am also cheerful toshare my experience here with mates.
Really appreciate you sharing this article post. Keep writing.
I really enjoy the blog post.Much thanks again. Cool.
I think this is a real great post. Will read on…
Wow, great article.Really looking forward to read more. Much obliged.
Wow, great post. Cool.
A round of applause for your blog post.Really thank you! Cool.
It’s an awesome piece of writing for all the online people; they willget benefit from it I am sure.
Say, you got a nice blog post.Really thank you! Cool.
Major thanks for the blog. Fantastic.
Really informative article post.Really looking forward to read more. Much obliged.
Itís hard to come by educated people for this subject, but you sound like you know what youíre talking about! Thanks
azithromycin and aspirin interaction – azithromycin walgreens over the counter rash from zithromax
You’ve made your point.500 word college essay thesis help trusted essay writing service
Hi, I do think this is a great blog. I stumbledupon it😉 I’m going to return once again since I bookmarked it.Money and freedom is the greatest way to change, may yoube rich and continue to help other people.
Appreciate you sharing, great article post.Really thank you! Awesome.
Thanks in favor of sharing such a good thought, piece of writing is fastidious,thats why i have read it entirely
This is one awesome article post.Really looking forward to read more. Keep writing.
Hey, thanks for the article.Thanks Again. Will read on…
Good day! This post could not be written any better! Reading this post reminds me of my previous room mate! He always kept chatting about this. I will forward this post to him. Pretty sure he will have a good read. Thank you for sharing!
I don’t even know how I ended up here, but I thoughtthis post was good. I do not know who you are but certainly you are going to a famous blogger if you are not already 😉 Cheers!
The league announced which teams would be playing in 2021 on Monday.
Ahaa, its nice dialogue concerning this piece of writing here at thisblog, I have read all that, so now me also commentingat this place.
An fascinating dialogue is value comment. I feel that you should write extra on this subject, it won’t be a taboo topic but generally persons are not sufficient to talk on such topics. To the next. Cheers
Thank you, I have just been searching for info approximately this topic for a long time and yours is the best I have discovered so far. But, what in regards to the conclusion? Are you positive about the supply?
I really like and appreciate your article.Thanks Again. Fantastic.
Muchos Gracias for your blog article. Fantastic.
Thanks so much for the blog article. Will read on…
Fantastic post but I was wondering if you could write a litte more on thistopic? I’d be very thankful if you could elaborate a little bit more.Many thanks!
Thanks again for the post. Cool.
modafinil online modalert – provigil generic
There’s certainly a lot to learn about this topic. I love all of the points you’ve made.
At this time it seems like Movable Type is the top blogging platform availableright now. (from what I’ve read) Is that what you’reusing on your blog?
Aw, this was an extremely good post. Spending some time and actual effort to produce atop notch article? but what can I say? I procrastinate a lot and don’t seemto get nearly anything done.My blog post; Re ViVium Age Rescue Cream Reviews
whoah this blog is wonderful i love reading your articles. Keep up the great work! You know, many people are looking around for this information, you can help them greatly.
Muchos Gracias for your article.Really thank you! Keep writing.
I really enjoy the article. Want more.
I value the blog.Really looking forward to read more. Want more.
Hey, thanks for the blog.Thanks Again. Will read on…
I really liked your blog post.Really looking forward to read more. Awesome.
Thanks again for the blog article. Cool.
Nice post. I was checking continuously this blog and I am impressed! Very helpful information specially the last part 🙂 I care for such information a lot. I was looking for this certain information for a very long time. Thank you and good luck.
415959 836591I truly appreciate this post. Ive been searching all over for this! Thank goodness I identified it on Bing. Youve created my day! Thank you once more.. 38049
Muchos Gracias for your article.Thanks Again. Awesome.
Muchos Gracias for your post.Much thanks again. Keep writing.
Awesome blog article.Much thanks again.
Fantastic post.Really looking forward to read more. Will read on…
Wow, great article post.Really looking forward to read more. Want more.
Really informative article post. Really Cool.
Major thankies for the article post. Awesome.
I like assembling utile info, this post has got me even more info!Here is my blog – aposta18.com
Im thankful for the blog.Thanks Again. Will read on…
Thank you for your post.Really thank you!
I think this is a real great blog.Really thank you! Much obliged.
Awesome blog.Really thank you! Will read on…
Wow, great article. Really Cool.
A round of applause for your article.Really thank you! Really Cool.
I really enjoy the blog post.Much thanks again.
Appreciate you sharing, great article. Fantastic.
I value the article post.Much thanks again. Really Cool.
Major thankies for the blog article.Thanks Again. Really Cool.
wonderful issues altogether, you simply gained a emblem new reader. What may you suggest in regards to your post that you just made some days in the past? Any certain?
hi!,I really like your writing so so much! share we keep in touch more approximately your article on AOL?I require an expert on this house to unravel my problem.May be that is you! Looking forward to look you.
Hi! I know this is kind of off topic but I was wondering if you knew where I could get a captcha plugin for my comment form? I’m using the same blog platform as yours and I’m having trouble finding one? Thanks a lot!
I am so grateful for your blog article.Really thank you! Much obliged.
Hi there, just wanted to mention, I liked this post.It was helpful. Keep on posting!
Wow, great blog article.Really looking forward to read more. Will read on…
2-Methyl-1-ButanolGreat Wall Parts Onlineブランドバッグコピー
This post presents clear idea in support of the new people of blogging, that genuinely how to do running a blog.
Aw, this was a really good post. Finding the time and actual effort to make a really good article… but what can I say… I procrastinate a whole lot and never seem to get anything done.
I don’t even understand how I finished up right here,however I thought this post was once great. I do not know whoyou’re but definitely you’re going to a famous bloggershould you aren’t already. Cheers!
I really enjoy the article post. Really Great.
Really enjoyed this article.Much thanks again.
I loved your blog post.Really looking forward to read more. Really Great.
I truly appreciate this blog post.Much thanks again.
Very good post.Thanks Again. Fantastic.
A big thank you for your blog.Really looking forward to read more.
Very neat blog.
Hey, thanks for the blog. Awesome.
I loved your blog post.Really looking forward to read more. Much obliged.
Very Fascinating Blog! Thank You For This Blog!
The new Zune browser is surprisingly good, but not as good as the iPod as. It works well, but isn at as fast as Safari, and has a clunkier interface.
Looking forward to reading more. Great blog post.Thanks Again. Really Cool.
A motivating discussion is definitely worth comment. I do think that you ought to write more about this subject matter, it might not be a taboo matter but usually folks don’t speak about these issues. To the next! Best wishes!!
Aw, this was a very good post. Taking a few minutes and actual effort to generate a very good article… but what can I say… I procrastinate a whole lot and don’t seem to get nearly anything done.
Looking forward to reading more. Great blog post.Much thanks again. Great.
I really like looking through a post that will make people think. Also, thanks for permitting me to comment!
I am so grateful for your blog post.Thanks Again. Cool.
These kind of post are always inspiring and I prefer to read quality content so I happy to come across many superior point here in the post, writing is simply great, thank you for the post
Looking forward to reading more. Great article post.Really looking forward to read more. Cool.
I need to to thank you for this good read!! I absolutely loved every little bit of it. I have you book-marked to check out new stuff you postÖ
Really informative article.Much thanks again. Cool.
Good way of describing, and pleasant post to obtain information regarding my presentation subject matter, which i am going toconvey in college.
Thank you, I learn new things thanks to your content sharing..
Itís nearly impossible to find knowledgeable people for this topic, however, you sound like you know what youíre talking about! Thanks
Howdy! This is my first visit to your blog! We are a collection of volunteers and starting a new project in a community in the same niche. Your blog provided us useful information to work on. You have done a outstanding job!
Very good information. Lucky me I recently found your blog byaccident (stumbleupon). I’ve book marked it for later!
I value the blog. Really Cool.
excellent and also incredible blog. I truly intend to thank you, for providing usfar better information.
Very informative article post.Really looking forward to read more. Keep writing.
Very neat post.Really looking forward to read more. Really Great.
Fantastic blog article.Thanks Again. Awesome.
This is one awesome blog article.Really looking forward to read more.
I cannot thank you enough for the blog article. Will read on…
Really informative blog post.Thanks Again. Really Cool.
Major thankies for the article.Really looking forward to read more. Will read on…
My brother recommended I might like this blog.He was totally right. This post actually made my day. You can not imagine simply how much time I hadspent for this information! Thanks!
Enjoyed every bit of your blog post.Much thanks again. Cool.
Major thankies for the article post.Thanks Again. Want more.
The information shared is of top quality which has to get appreciated at all levels. Well done…
I really like and appreciate your article.Really thank you! Much obliged.
Hi there friends, its impressive paragraph regarding tutoringand entirely defined, keep it up all the time.
Thanks-a-mundo for the post. Will read on…
erectial dysfunction erectile dysfunction pills – do i have ed
Hi, I check your blog daily. Your writing style is witty, keep doing what you’re doing!
Michael Kors Grayson Will Make You A Noble Person WALSH ENDORA
I do agree with all the ideas you’ve introduced in your post. They are really convincing and will definitely work. Nonetheless, the posts are too short for beginners. May just you please extend them a bit from subsequent time? Thanks for the post.
Excellent blog you’ve got here.. It’s difficult to find good quality writing like yours these days. I honestly appreciate people like you! Take care!!
This is a really good tip especially to those new to the blogosphere.Brief but very accurate information… Many thanks for sharing thisone. A must read post!
Fantastic article post.Really thank you! Really Cool.
Understanding these people and understanding their mistakes is a important ability. I can focus on one job and zone every thing else out and I can get fairly mad as well. Poker guidelines may appear quite confusing for novices.
I truly appreciate this post.Thanks Again. Cool.
I loved your blog article.Much thanks again. Awesome.
Great, thanks for sharing this blog. Will read on…
Thanks so much for the article.Really thank you! Awesome.
WOW just what I was looking for. Came here by searching forquad
ivermectin uk — stromectol tab stromectol covid
I cannot thank you enough for the article.Really looking forward to read more. Really Great.
Card Generator. Yes you heard well, account, and it comes with the
Appreciate you sharing, great blog.Thanks Again. Much obliged.
Looking forward to reading more. Great post. Fantastic.
Awesome blog.Really thank you! Keep writing.
Im grateful for the post.Thanks Again. Much obliged.
I value the post.Really thank you! Fantastic.
Great blog you’ve got here.. It’s difficult to find good quality writing like yours nowadays. I really appreciate people like you! Take care!!
What’s up, after reading this amazing post i am as well cheerful to share myfamiliarity here with mates.
These are really wonderful ideas in on the topic of blogging.You have touched some nice points here. Anyway keep up wrinting.
I am so grateful for your article post.Really thank you! Want more.
Thanks-a-mundo for the article post.Much thanks again. Awesome.
I will right away grab your rss as I can not in finding your e-mail subscription link or e-newsletter service.Do you’ve any? Kindly permit me realize in order that I could subscribe.Thanks.
Wow, great blog post.Thanks Again. Really Cool.
Really informative post.Really looking forward to read more. Really Great.
Thanks for the article post.Really thank you! Really Great.
Im thankful for the blog post. Want more.
I really like and appreciate your blog article.Thanks Again.
Thank you ever so for you post.Really looking forward to read more. Will read on…
Looking forward to reading more. Great blog post.Really looking forward to read more. Really Cool.
I believe you have mentioned some very interesting details , regards for the post.
I am so grateful for your article post. Really Great.
Very informative article post.Really looking forward to read more. Really Great.
Thank you ever so for you post.Thanks Again.
Very good info. Lucky me I came across your blog bby accident (stumbleupon).I have saved as a favorite for later!
A big thank you for your blog article.Much thanks again. Fantastic.
What’s up, yes this post is in fact nice and I have learned lot of things from it on the topic ofblogging. thanks.
Thanks for sharing, this is a fantastic blog article.Thanks Again. Really Great.
Muchos Gracias for your blog post.
I really liked your article post.Really looking forward to read more. Cool.
Very informative article. Great.
Major thankies for the post.Thanks Again. Cool.
Major thankies for the article.Much thanks again. Really Great.
Wow that was odd. I just wrote an extremely longcomment but after I clicked submit my comment didn’t show up.Grrrr… well I’m not writing all that over again. Regardless, just wantedto say great blog!
It’s an remarkable paragraph for all the internet viewers; theywill get advantage from it I am sure.
I value the post. Will read on…
I appreciate you sharing this blog.Really looking forward to read more. Cool.
I like it when individuals get together and share ideas. Great blog, continue the good work! Julieta Arnaldo Malcom
I quite like looking through a post that will makemen and women think. Also, many thanks for permittingme to comment!
Fantastic article post. Want more.
A round of applause for your blog post.Much thanks again.
Really informative article post. Great.
Im grateful for the blog article.Really looking forward to read more. Great.
Thanks for the blog.Really looking forward to read more. Keep writing.
I loved your article. Cool.
Fine way of explaining, and nice paragraph to obtain facts about my presentation focus,which i am going to present in institution ofhigher education.
Thanks again for the blog.Really thank you! Will read on…
We are looking for some people that are interested in from working their home on a full-time basis. If you want to earn $200 a day, and you don’t mind writing some short opinions up, this is the perfect opportunity for you!
We are searching for experienced people that are interested in from working their home on a full-time basis. If you want to earn $100 a day, and you don’t mind developing some short opinions up, this is the perfect opportunity for you!
I value the blog article.Thanks Again. Great.
This is one awesome post.Really thank you! Want more.
Thanks for the article post. Really Great.
I really liked your blog article. Will read on…
Hi, this weekend is pleasant designed for me, as this occasion i am reading this wonderful informative post here at my house.
Major thanks for the blog article.Really thank you! Will read on…
Thanks for sharing, this is a fantastic blog.Thanks Again. Really Cool.
Really informative article post.Really looking forward to read more.
Thank you ever so for you blog.Really looking forward to read more. Want more.
wow, awesome article.Really thank you! Want more.
Appreciate you sharing, great article.Much thanks again. Will read on…
Really enjoyed this article.Really looking forward to read more. Keep writing.
How would you like the money? viking voyage slot Her team had to find a way to make the TV producer’s casts blend with her Vera Wang gown.
A big thank you for your post.Much thanks again. Much obliged.
Thanks so much for the article.Thanks Again. Really Cool.Loading…
loi qui prédit le doublement de la densité des puces électroniques tous les 2 ans
Im thankful for the blog post.Really looking forward to read more. Want more.
nolvadex igf 1 nolvadex for men pct tamoxifen side effects libido
Awesome! Its truly awesome paragraph, I have got much clear idea aboutfrom this article.
Bardzo interesujące informacje! Idealnie to, czego szukałem maseczki ffp2.
Pretty nice post. I just stumbled upon your blog and wished to say that I have truly enjoyed surfing around your blog posts. After all I will be subscribing to your feed and I hope you write again soon!
get redirected here listing tokens – crypto tokens, list meme tokens
I’ll right away seize your rss as I can’t in finding your e-mail subscription hyperlink or newsletter service.Do you’ve any? Kindly allow me recognize in order that I may subscribe.Thanks.
Good info. Lucky me I discovered your blog by chance (stumbleupon).I’ve book-marked it for later!
I really enjoy the article. Cool.
I do agree with all the ideas you’ve introduced on your post.They’re really convincing and will definitely work.Nonetheless, the posts are very quick for novices.May you please prolong them a bit from next time?Thank you for the post.
Hello friends, how is everything, and what you wish for to sayabout this paragraph, in my view its truly awesomefor me.
What an amazing way of taking a look at things.
response stereophile.com case of jitters» mark v version
Wow, great blog post.Thanks Again. Keep writing.
Major thankies for the post.Really thank you!
En iyi ve en kaliteli içeriğe sahip olan bu leke kremi markasını denemeden cildinizebaşka birşey sürmeyin 🙂
Some genuinely interesting details you have written.Aided me a lot, just what I was looking for : D.
pierre khoury ivermectin ivermectin brand names
You made various fine points there. I did a search on the subject and found most people will have the same opinion with your blog.
plaquenil does hydroxychloroquine work hco medical abbreviation
Commenting on other people’s blogs and then responding to the comments on your own blog
I quite like reading a post that wilkl make men and women think.Also, many thanks for allowing mee to comment!
This is a good tip particularly to those new to the blogosphere. Simple but very precise info… Thank you for sharing this one. A must read article!
plaquenil malaria hydroxychloroquine – plaquenil for sarcoidosis
This is one awesome post.Really looking forward to read more. Keep writing.
Thank you ever so for you blog.Much thanks again. Cool.
Muchos Gracias for your post.Thanks Again. Want more.
Great, thanks for sharing this article.Much thanks again. Really Great.
Thanks for sharing your thoughts. I really appreciate your efforts and I amwaiting for your next post thanks once again.
I am extremely impressed with your writing skills and also with the layout on your blog. Is this a paid theme or did you modify it yourself? Anyway keep up the nice quality writing, it is rare to see a great blog like this one these days..
Thank you for any other magnificent post. Where else may anyone get that type of info in such an ideal approach of writing? I have a presentation next week, and I’m on the search for such information.
Im obliged for the blog article.Much thanks again. Fantastic.
A big thank you for your blog. Keep writing.
I’d so love to win this lovely giveaway.Happy Birthday to one awesome blog
allergic reaction to lisinopril lisinopril / hydrochlorothiazide
ivermectin over the counter stromectol tablets for humans
You should start to feel better within a few days of taking cephalexin.
A motivating discussion is definitely worth comment. I do believe that you should publish more about this issue, it may not be a taboo matter but generally people don’t speak about such topics. To the next! Many thanks!!
Thanks for the post.Really thank you! Cool.
Thanks-a-mundo for the blog post.Really looking forward to read more. Really Cool.
business essay on company goals tips on writing an essay on business ethics
I loved your blog.
Custom essays writers services us studybayUYhjhgTDkJHVy
Im obliged for the blog post.Thanks Again. Much obliged.
azithromycin spc cephalexin chlamydia azithromycin strength
Thanks for the auspicious writeup. It actually used to be a enjoyment account it.Look complicated to more added agreeable from you! However, how can we communicate?
Just what a man of capability! You have the ability to write fantastic items that you can’t discover anywhere. to envy
Awesome blog article.Thanks Again. Really Cool.
Thanks for sharing your thoughts about 빅카지노.Regards
amlodipine blood pressure amlodipine overdose
Really appreciate you sharing this article. Awesome.
A round of applause for your blog article.Thanks Again. Much obliged.
It’s In fact an incredible and practical piece of information. I am content that you just shared this helpful information with us. You should continue to keep us updated like this. Many thanks for sharing.
Thanks a lot for the article.Much thanks again.
Thanks a lot for the article post.Thanks Again. Want more.