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New PWC Report shows that Mobiles are now used more than PCs for ecommerce

PWC’s annual survey PwC Global Consumer Insights survey assessed the shopping behaviour, habits and expectations of 21,480 consumers in 27 countries, including 1,009 from SA, and found that consumers shop on smartphones more often than other digital devices.

The survey examined shopping platforms consumers use, including PCs, tablets, smartphones, as well as in-store. In SA, 18% of the respondents (24% globally) said they use a smartphone to shop online, with 14% (23% globally) using a PC and 11% (16% globally) using a tablet. 63.2% of the SA respondents (51% globally) revealed they use their smartphones to pay bills and invoices in the past 12 months, while 67% have transferred money.

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Shahrain Coovadia

Shahrain Coovadia

Shahrain Coovadia is a Cyber Security Consultant at Deloitte, South Africa. Prior to joining Deloitte she started a web-design studio, and worked at the University of Cape Town as a teaching facilitator. Shahrain graduated from the University of Cape Town with a Bachelor of Commerce Honours specialising in Information Systems. She currently facilitates web & database management for Ecommerce Forum South Africa (EFSA).

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